WEEK SIX

WEEK SIX

PUBLICITY TOOL:

By publicity tool, for the purposes of the lecture, was explained to mean “anything” that helps one to get a publicity job done.  That is reaching out effectively to your target audience. Here again, the audience will go a long way to determine the particular tool to be used. Examples of the tools discssed were propaganda, advocacy, advertising, campaigning, drama and documentary. Any of these and or combination of any of them is an appropriate means of reaching out to audience.
Because the media help build, sustain and get a course on board, it becomes a very important tool of development. An effective partnership with the media will ensure that your message doesn’t end up in the dust bin but is rather published to make the necessary impact.

WHAT I FOUND MOST INTERESTING IN THE LECTURE:

Because publicity activities are aimed at reaching audience, it is important to get a medium that will help you reach them at a far less stressful means. That is to say that once the media carries the message, it is most likely that it will hit the target. In the lesson, because experiences are made to be shared in class, more insights were given to how to build a lasting media partnership.

WHY I FIND IT TO BE MOST INTERESTING:

The media is the most vibrant tool to reach out to the audience and building a rapport with it will go a long way to help the practioner. The idea that the media is influential in governing, agenda setting, disseminating information and a platform to effect a change tells how important this tool is in development and why one needs deep understanding of how it operates.

HOW I WILL APPLY THAT IN DEV COM:

In choosing a particular media for your agenda, one needs to compare his or her agenda with that of the media outfit in mind and adequately compare objectives. Be clear with your objectives and make it clear to your sponsor. How successful I become in the field of Development communication depends on my rapport with the media and so the knowledge in the lesson will help me succeed.