Monday, 20 February 2012

WEEK ONE:



WEEK ONE:
The first day of this course as planned by the Instructor, Michelle Newlands was to introduce ourselves to the class. The Instructor introduced herself, told the class of her nationality, name and her purpose in the class.
STUDENTS’ INTRODUCTION:
The students were made to follow the laid down example, thus mention your name, a bit of an academic background, what you do for a living and most importantly, what informed your choice of the subject PUBLIC ITY METHODS.
COURSE STRUCTURE:
The Instructor took the opportunity to explain the structure of the course and what it entails to the class. She explicitly spoke about the need to have a good media relation to realize one’s ream of undertaking a Publicity Campaign.
THE MOST IMPORTANT LESSON I LEANRT FOR THE DAY:
After all the discussions and activities of the day, what I found most important t in succeeding in a publicity campaign is the PERSONAL INTEREST IN THE FIELD. This is because the interest will propel you to a higher height in your field of endeavor.
WHY I FOUND THAT TO BE THE MOST IMPORTANT LESSON OF THE DAY
It is rare for one to succeed in any field of endeavor if he or she has no interest in what he or she does because the interest will inspire such a person to explore more. Exploring here means the person takes time to see the best possible means of doing something and not just that, but to work to meet the goals set for a particular project. You can’t develop a campaign or an activity for a group of people when you do not have their interest at heart especially as the development Communicator operates as a non-profit organization.
                                                               
HOW I WILL APPLY THAT IN DEVELOPMENT COMMUNICATION
I now know that Development Communication thrives on interest in the field, the passion for the job and the people expected to be the beneficiaries of the project. The understanding from the day’s lecture will propel me to build consensus with stakeholders before embarking on the project.

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