WEEK SEVEN
COMPARATIVE EXAMPLES:
Today’s lecture allowed students to compare Publicity methods of organizations and individuals they have selected on their own for the past week.
Students worked as individuals whiles others worked in group, compared the compaigns they have selected and why they deem them effective or not.
They supported their claims with pictures or otherwise except where the Comparative Studies were made out of adverts aired on television or on radio.
WHAT I FOUND MOST INTERESTING IN THE LECTURES
There were Publicity materials that showed how different organizations brand themselves which were simple and unique and easy to remember. The interesting one was one from Mobile Telecommunication Network (MTN) that portrays the network as reliable and efficient. It has as its catch word “MTN, EVERYWHERE YOU GO” depicting that wherever you go, MTN service is readily available for your use
WHY I FIND THIS TO BE MOST INTERESTING:
Most of the Pictures presented by my colleagues are Pictures I have seen before so were the adverts but I had not get the messages behind them until they were explained by my colleagues. I learnt the analytical part of adverts and how to get the import of the message.
HOW I WILL APPLY THAT IN DEV COM
The knowledge I got here will help me to analyze different Publicity methods, know why it is effective or not so that in embarking on a campaign, I will know what to include and what to avoid.
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