WEEK THREE

WEEK THREE

COURSE: PUBLICITY METHODS (WEEKLY REPORT)

INSTRUCTOR: MICHELLE NEWLANDS

DATE: WEDNESDAY, 23^RD NOVEMBER, 2011

VENUE: BOARD ROOM OF AUCC

INTRODUCTION:

Before considering the topic for the day, there was an instructor students’ interaction which focus on the key issues discussed in the previous week’s lecture under the topic WHAT IS PUBLICITY? Afterwards, the focus of the lecture shifted to the topic of the day.

TOPIC: WHAT IS MEDIA?

Media was defined as a medium of communication for a target audience intended to educate, inform, and or influence their behavior and way of life. The following were listed as some of the characteristics of the media;

(a) Influential in governance

(b) Agenda setting

(c) Disseminating of information

(d) A platform to effect change and

(e) A medium for communication

However, for the purposes of the course (PUBLICITY METHODS) these four main media were considered.

(1) Television

(2) Newspapers

(3) Internet and

(4) Radio

THE MOST IMPORTANT LESSON I LEANRT FO R THE DAY:

The most valuable thing I learnt in class today were building media relations, choosing a particular media for a campaign and how to select a sponsor(s) for a project.

In choosing a media for a campaign, one should bear in mind that no single media will be effective enough to help sustain a campaign embarked upon. But before one settles on a particular media, the campaigner must clearly define and state what the objectives of that campaign are, compare that with the media chosen and see if you have common interest. How effective a media campaign becomes depends on the rapport between the campaigner and the media.

WHY I FOUND THAT TO BE THE MOST IMPORTANT LESSON OF THE DAY

The discussion centered on why development communicators need the media. Evident was that projects are carried out to reach audience to realize its intended goal(s) and for that matter, the media becomes an important agent for developmental projects especially in the area of behavioral change.

HOW I WILL APPLY THAT IN DEVELOPMENT COMMUNICATION

In relation to development communication, it will help me build trust, sustain programmes initiated and reach out the audience who are the ultimate beneficiaries of whatever initiative the development communication specialist undertakes. Eventually, a developmental project looks at the following;

(a) Benefit or outcome

(b) Sustainability

(c) Building capacity and

(d) Educate effectively

Since this is my area of specification, the understanding here will help me a long way to go through the necessary steps needed to realize the benefits mentioned above.